10 things that make Ethiopia Extraordinary.

Or could it be the smooth, well-maintained roads, so rare on the continent, that make exploring the country by car such a joy? After a 1,430-kilometer drive through Ethiopia’s Northern Circuit – up mountains, through Mars-like landscapes, into lost kingdoms of yore – we found 10 crucial things that define the country. 1. The best […]

Ethiopia’s Tourism Landscape: A Beacon for Diverse and Sustainable Travel

Ethiopia, often celebrated as the cradle of civilizations, is rapidly emerging as a top destination for travelers seeking a blend of cultural richness and natural beauty. The country’s recent strides in enhancing its tourism infrastructure and introducing new attractions are setting the stage for a transformative travel experience that caters to a variety of interests.

Enhance Global Travel with New Route Expansions in March

March 2025 will see Virgin Atlantic, easyJet, SAS, Delta, American, Alaska, British Airways, Cathay Pacific, Ethiopian, Eurowings, and more enhancing global travel with major route expansions across Europe, North America, the Middle East, and Asia. These airlines are launching new transatlantic, regional, and long-haul connections, improving accessibility and offering more direct flights for both leisure […]

Ari Tribe

The Aari, or Ari, are the largest population among all the ethnic groups present in the Omo Valley in Ethiopia, their territory extends from the Northern border of the Mago National Park to the lands North of the city of Jinka, the Ari capital. The Ari are about 120,000 individuals, they speak an omotic language […]

Dorze People

Dorze people are a small Omotic-speaking ethnic group belonging to the larger Afro-Asiatic language family living in the Gamo Highlands of the southern region of Ethiopia. They have an estimated population of about 30,000 people living mainly in the villages near the cities of Chencha and Arba Minch, in the Semien Omo Zone of the […]

Erbore Tribe

Although relatively large, Erbore is far more rustic and unaffected than many similarly sized towns in South Omo, with the police station on its outskirts more-or -less the only building that isn’t constructed along traditional lines. In common with their linguistically and culturally affiliated Tsemai neighbors, the Erbore migrated to their present homeland from Konso […]

Dasenech People

The Dasenech, alternatively known as the Geleb or Galeba, Marille and Reshiat, live just north of Lake Turkana, the region where Ethiopia borders Kenya and Sudan. These names all concern the same people, in total 24.000 souls. The Dasenech are neighbored by Turkana and Bume and are Ethiopia’s most southern people. The Dasenech can however […]

Mursi Tribe

The Mursi number about 5,000 and are primarily pastoralists categorized in the Nilo-Saharan language family. The Mursi are Known for their lip plate tradition; an unmarried woman’s lower lip will be pierced and then progressively stretched over the period of a year. A clay disc indented like a pulley wheel is squeezed into the hole […]

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